Color scientists explain the dress that went viral RIT 10 years ago today, this dress was posted online, turning into a viral phenomenon. Viewers couldn't decide if the dress was blue and black, or white and gold. It was later confirmed The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times What color is the dress? Why do some people see blue and black and some people see gold and white when looking at a single image of a dress? : r askscience